Marketing has changed.
And in a time where consumers are constantly inundated with information, building an intimate understanding of your ideal customer has never been more integral to growing a business.
From cat videos, to lists and how-to’s flooding your news-feeds and inboxes, how does one break through all the noise?
Inbound Marketing is…
a holistic, data-driven approach that attracts individuals to your brand and converts them into lasting customers. It’s customer-centric. It’s pull, not push. And it’s a method that has broken through the noise and established itself as a modern-day marketing methodology.
If you’re already familiar with inbound marketing, then you’ve likely heard of HubSpot.
If not, fear not!
HubSpot is a full-stack inbound marketing platform used to write blog posts, create and manage email marketing campaigns, manage social media strategies, build workflows between your sales and marketing teams, and monitor and evaluate your overall marketing efforts amongst other things.
HubSpot has quickly become an industry leader within the realm of inbound marketing, with a clearly defined inbound methodology.
Here’s what it looks like…
Lather. Rinse. Repeat.
What this means…
is effective marketing is not just about content. It’s increasingly aboutcontext.
How many times have you changed the channel on your television because of an annoying and irrelevant commercial? You’re not alone. Roughly 86% of tv watchers do.
The aim of inbound is to get consumers to know, like and trust you, by offering valuable, educational content that is relevant to their problems, interests, wants and needs. The right stuff. The right place. The right time.
Sounds pretty reasonable, right?
Flipping the traditional mindset of marketing on its head, inbound marketing converts strangers, to evangelists through relevant and meaningful interactions. It’s solution-based. And it’s the process of creating remarkable content, grounded by a deep understanding of your buyer’s personas and their journey through the buying process.
Inbound marketing is not…
an answer to all marketing problems. It is very much a tool. A methodology. And a very effective one, when used correctly. In fact, 54% more customer leads are generated through inbound marketing tactics, compared to traditional paid marketing strategies.
But how do you learn to inbound market “correctly”?
You could meander and muddle through countless blog posts, articles, videos and tutorials on “How-To Sharpen Your Marketing Prowess” or save yourself time, money and energy by enrolling in HubSpot’s Inbound Marketing Certification course (it only takes a weekend to complete and it’s free).
As mentioned, HubSpot has established itself as an industry leader in inbound marketing solutions. And fortunately for you, HubSpot offers a freeInbound Marketing Certification as part of its HubSpot Academy. Very cool.
Why get “Inbound Certified”?
- It’s free.
- It’s an easy way to learn the fundamentals of inbound marketing.
- You receive a sharable certificate and badge upon passing the exam.
- It costs less than traditional marketing strategies (inbound lead generation costs 61% less than outbound lead generation).
- You gain access to a community of inbound marketers.
- It’s free.
Who is inbound marketing for?
If you’re in marketing, own a business, are a student or start-up — literally anyone who is seeking to better attract visitors to a website, or page and convert them into leads, customers and ultimately, evangelists.
A closing note…
The consumers mind is a dynamic environment, continuously changing and with an ever-shrinking attention span.
The goal of inbound marketing is not to go customers. But to let customers come to you. It’s multi-channel… it’s omni-channel. It’s the context, relevancy and perceived value that makes you and your content attractive.
So do yourself a favour. Take a weekend. Invest in yourself. And get educated in the arena of inbound marketing.
It is free after all.
Marketing has changed.
Danny J. Williams
Venture For Canada | Fellow